Fancy watching a documentary about the World Yoyo Championships? Or hearing a hiphop emcee rap over Balkan Brass? Or maybe you want to convert your ipod into a watch? On Kickstarter, otherwise obscure projects like these get a chance at life by combining the concepts of retail and donations.
On the website, artists, film makers, product designers, and general creators upload a video explaining their project and how much they need. In return for funds, creators offer something in return. This could be anything from a name in the credits, to a silkscreened poster to the freakin robot itself.
The amazing thing here is Kickstarter offers a way for artists and funders to meet, not in the middle but at both ends. Creators have a relatively easy way to reach an audience out there that might be interested in funding their work. Funders in return, get something in return for their money. If in the end the money raised is not enough to fund the project, all money is returned and no one gets hurt.
While the site is created with the intention of funding art projects, commercial entities have realized it is also a good way to do business. For example more than 6,000 people have funded the making of a Fat Pencil for your iPhone.
The sit also allows creators to gauge interest before investing time into it. So if you have a cool idea and are not sure if it'll fly, make a video, get on there and let's get it Kickstarted.
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